[DOWNLOAD] "Call from Peerless Bank: A Case Consideration of Telemarketing and Ethics (Cases) (Case Study)" by Journal of the International Academy for Case Studies ~ Book PDF Kindle ePub Free
eBook details
- Title: Call from Peerless Bank: A Case Consideration of Telemarketing and Ethics (Cases) (Case Study)
- Author : Journal of the International Academy for Case Studies
- Release Date : January 01, 2006
- Genre: Law,Books,Professional & Technical,
- Pages : * pages
- Size : 295 KB
Description
CASE DESCRIPTION The primary subject matter of this case concerns marketing ethics and strategy. Secondary issues examined include the evaluation and selection of direct marketing tactics. The key words for the case indicate the major areas for student learning: marketing ethics, marketing strategy, direct marketing, telemarketing, consumer privacy, banking and credit cards. The case is most appropriate for the junior level or above, including the graduate level, so it has a difficulty level ranging from three to five. The case is designed to be taught in two class hours and is expected to require three hours of outside preparation by students.